A. Earnings news. Many company stocks have a 5 to 10% jump on good earnings news. Be careful, however. Sometimes earnings are up but the stock goes down. This usually occurs when the earnings are not as good as some analysts projected. This news plays out really fast. Many people buy the stock in hopes of a better dividend. The short run up is truly short. The stock doesn’t always go back down to where it was before the last bit of news, but many times I’ve seen it go lower. I think the reason for this is that the stock was already up in anticipation of good news (company leaks, press speculation, et cetera). There usually is no long-term stability for the “jumped up” higher price. Rather, the direction is down. This is one of my favorite formulas. Why? Because we make money so fast.
B. Mergers, Acquisitions—especially failed attempts when companies take over other companies. I usually like to play the one being taken over. If the attempt fails, or takes longer than expected, the stocks go down—witness Chrysler (C) a while ago. There are two plays:
1. If there is a lot of debt involved (especially acquisition of new debt), as compared to a stock swap, the bigger company’s (the one doing the takeover or merger) stock may see a quick—usually small—run up and then come down as investor euphoria cools. Sometimes the terms of the deal have a chilling effect.
2. The baby company’s stock may run up to the take
over price but quickly cool with the lapse of time. This may be time for call options (not put options) if the takeover is friendly and the price is right.
C Spin-offs: when a big company spins off a division or subsidiary and a lot of cash is to be generated, there is usually a nice up tick in the stock. From my experience, though, it is short-lived. Why? The company selling off usually has other problems (the core business is in trouble) and the directors are pressured by shareholder groups to liquidate assets to get the main business going or to distribute cash dividends, et cetera. The problems don’t go away easily and the stock dribbles back down.
D. Stock splits: stock splits offer so many opportunities, I cannot do justice to them here. I’ve written extensively on them in the Wall Street Money Machine and I do so many plays (with explanations) on our Computer Bulletin Board Service (WIN = Call 1-800-872-7411 for details). We’ll just deal with the put play in this chapter.
The key is to watch and wait. If the stock runs way up c the announcement of the stock split and continues to climb c other good news announcements like an increase in di\ dends, just be patient. It will probably take a dip.
Remember:
1. The stock is probably entering new territory—it may be ripe for a sell off as investors take their profits.
2. There are whole market swings, or at least sector swin (sympathy moves?) to contend with.
3. Other news—competition from others, charge offs, cetera, may affect the stock.
Remember most stocks just don’t go up in a straight lin Wait for true strength, check your charts (stochastic, mark sentiments, et cetera) and ride the stock down with a p option. Look at the following examples:
Accustaff (ASTF) was an awesome play. Many of our investors and students found this easy. Calls on dips, puts on strength. For a short time it was a roller.
McDonnell Douglas (MD) announced a 2:1 split. It had a nice steady increase going. Then the whole market went down (first part of April, 1996) and McDonnell Douglas went down too. When it hit $94, with almost two months left before the split I figured it was too high. It did go down to $88, then it became a call candidate once again.
Boeing (BA) also climbed close to $90. When it hit $88, I bought the $90 puts at $27/8 on April 17, and sold the $85 calls for a large profit.
Avon(AVP) had a steady incline line, almost too good to be true. When it got into the low $90s, I thought it peaked. The $90 puts were the play.
On the following page are some other charts for your perusal. The point of putting these here is to show volatility.
Look what happens after the split. Sometimes they go up and level off, but sometimes they go down.
Wait for weakness.
Sometimes the stock goes nowhere. It may be so high before the split that there is nowhere to go in the short term (usually due to stockholders selling off to lock in their gains) so the stock falls. These are hard to time. I usually wait for weakness and buy the call before I start playing puts. I want it to establish a roll pattern or run up to a new high. In short: to play puts we need all indicators pointing to a decrease in the stock price.